In this interview, Chris Dreyer of Rankings.io describes the need for law firms in 2021 to adopt a multi-channel approach for business development.

Chris explains that a law firm's strategic content strategy needs to recognize where consumers are today, namely, within inches of their mobile devices and on social media.

As Chris states: "Really, you need to think about who you are as a firm and how you are different. Why should a consumer use you as opposed to another law firm? Give them an outlet to convert with service pages. And then combine that with an awareness, middle of the funnel engagement strategy to get users to visit your website."