In this Q&A discussion from the Business Development for Law Firms in 2021 webcast, guests Terry Dohrmann, Chief Revenue Officer of Litify, Chris Dreyer, President and Founder of Rankings.io, Shannon Blackwell, Director of Coaching, Society 54, Jared D. Correia, Esq., Founder & CEO of Red Cave Consulting & Lew Sabbag, Founder of Publish Today Media, discuss how the Convenience Economy will continue impacting consumer attention for legal services.

As Correia states: “Everything that you as a law firm should be tied to how easy it is for the consumer to get in touch with you.”

Dohrmann emphasizes the need for firms to deploy a “multi-touch” approach, and Blackwell emphasizes the need for law firm websites to remain nimble.

Sabbag describes the need for law firms to adopt and adapt a SEO strategy, re-targeting tools, and video options.

Poock explains that Google will remain the rising referral source for attorneys in 2021 and beyond.

As Poock states, clients seeking legal services in today’s Convenience Economy will not find and hire very talented attorneys who do not implement the digital tools necessary for those lawyers to appear on Page 1 or Page 2 of Google.