In this video interview, Jared D. Correia, Esq. of Red Cave Consulting and host of the Legal Toolkit Podcast discusses web-based marketing and business development for law firms in the context of the Convenience Economy. Correia explains the virtual environment created that the Coronavirus Pandemic accelerated in 2020 will not go away once the Pandemic ends.

As Correia states, “You want to focus on omni-channel . . . You have to have a wide-ranging online presence to be able to generate business in 2021.”

As tactical advice, Correia advises law firms in 2021 and beyond to (i) Update their websites in ways that differentiates lawyers from their competitors; (ii) Create an intake roadmap to improve client onboarding; and (iii) Publish web-based content geared toward consumers about the practice areas in which law firms focus.

Addressing the variety of web-based media options available to lawyers in 2021, Correia states: “There are untold options right now.”