In this interview, Terry Dohrmann, Chief Revenue Office for Litify, explains that law firms in 2021 and beyond need to recognize that competition for new clients has become increasingly fiercer since 2015.

Dohrmann emphasizes the need for law firms to create a much better client experience that includes a multi-channel approach driven by leveraging data . . . or risk being left behind.

As Dohrmann points out, law firm business development can no longer rely only upon providing great lawyering.

Dohrmann explains that firms need to understand their “source attribution,” including tracking data from client intake through the duration of matter.

By leveraging that data, law firms will develop more new business and maintain an audience, as well as learn about their costs per case acquisition.

Dohrmann also emphasizes the need for law firms to empower their staffs with the tools, processes, and procedures to collaborate with each other to make their jobs better, especially in remote environments.