In this Q&A discussion from the Business Development for Law Firms in 2021 webcast, guests Terry Dohrmann, Chief Revenue Officer of Litify, Shannon Blackwell, Director of Coaching, Society 54, Jared D. Correia, Esq., Founder & CEO of Red Cave Consulting & Lew Sabbag, Founder of Publish Today Media, discuss the value of leveraging data for business development for law firms.

As Dohrmann points out, leveraging intelligent data permits law firms to make better decisions faster in terms of identifying trends and the effectiveness of marketing dollars spent.

As Correia states, firms do not focus enough on data.

Correia also points out that tools available in legal software programs can lead law firms to realize incremental, competitive advantages that will result in firms marketing in new and better ways.

Blackwell comments that data reveals ROI, trends, and where law firms should focus their marketing attention.

And, Sabbag refers to data as the “heart and soul” of fact based marketing.