D2C Marketing Opportunities that Senior Attorneys Present to Growing Law Firms - An Interview with Chip LaFleur of LaFleur Marketing

In this interview, Chip LaFleur of Michigan based LaFleur Marketing discusses with Jeremy E. Poock, Esq. the importance of Content Marketing and Brand Ambassadors.

The author of Digital Marketing for Lawyers, LaFleur advises that lawyers prepare content that addresses people's real questions in a way that “speaks to them at their level.”

Addressing Content Marketing for Senior Attorneys, LaFleur points out that Senior Attorneys often have multiple years of content that a digital marketing company can re-purpose into multiple pieces of Content Marketing across different social media channels.

LaFleur also describes how sales and marketing automation such as SharpSpring can significantly increase the number of communications and personalization of those communications to a Senior Attorney’s “Brand Ambassadors.”

Unlike a once per year holiday card to a Senior Attorney’s client list, Growing Law Firms can personalize messages to the Brand Ambassadors of Senior Attorneys upon important milestone dates such as birthdays and changes in applicable laws.

As LaFleur states: “Building out those lists and segmenting them is hugely important.”