D2C Marketing Opportunities that Senior Attorneys Present to Growing Law Firms - An Interview with Chris Dreyer of Rankings.io

In this interview, Chris Dreyer, Founder of Rankings.io and host of the Personal Injury Marketing Mastermind podcast (PIMM), discusses with Jeremy E. Poock, Esq. the “digital prominence” and the value of trust that Senior Attorneys present to Growing Law Firms.

As Dreyer explains, a Senior Attorney’s digital prominence helps compound a Growing Law Firm’s digital strategy because Senior Attorneys have their own sphere of influence and their own brand, which includes a history of backlinks and media mentions.

Dreyer also highlights the value of trust that Senior Attorneys have earned during their careers, which presents great value “at the front end of a sales cycle” when new clients seek experienced counsel.

Regarding the value that Senior Attorneys present to Growing Law Firms, Dreyer advises:

“One of the biggest ranking factors for local SEO is the number of reviews. So, if you can reach back out to your consumers that you've worked with in the past to see if they can speak on your behalf, that's a huge advantage. . . You can actually take your reviews and your history and then apply that to firm that you're working with . . . That's a huge competitive advantage.”

Focusing on elite Personal Injury Law attorneys, Dreyer points out the following additional benefit that Senior Trial Attorneys present to Growing PI firms: larger settlement offers because insurance companies track how many cases a Senior Attorney has taken to trial during the Senior Attorney’s career.