D2C Marketing Opportunities that Senior Attorneys Present to Growing Law Firms - An Interview with Guy Alvarez, Esq. of Good2BSocial

In this interview, Guy Alvarez, Esq., Founder and CEO of New York based Good2BSocial and co-author of the Social Law Firm Index discusses with Jeremy E. Poock, Esq.: (i) The importance of “quality, client-centric content;” and (ii) How LinkedIn presents the platform where Senior Attorneys can leverage their digital content.

As Alvarez states: “Clients don't really care what you do. They care about what you can do for them. So if your website doesn't inform them, specifically what you can do for them, how you can help them solve the issues that they're facing . . . if you don't properly convey the fact that you have knowledge and experience in those issues and how you can help them, then you're really not taking it to the level where you need to be as a law firm and as a lawyer.”

Regarding the Digital Value that Senior Attorneys present to Growing Law Firms, Alvarez discusses how LinkedIn presents the right digital platform for Growing Law Firms to connect with a Senior Attorney’s clients and referral sources, together with publishing “quality, client-centric content” for their benefit.