D2C Marketing Opportunities that Senior Attorneys Present to Growing Law Firms - An Interview with Stacey E. Burke, Esq., Founder of Stacey E. Burke, P.C.

In this interview, Stacey E. Burke, Esq., Founder of Stacey E. Burke, P.C., discusses with Jeremy E. Poock, Esq. her Fresh Advice for Law Firm Content Marketing blog post, including how a Senior Attorney’s digital value can improve a Growing Law Firm’s Google E-A-T, where E-A-T stands for: Expertise – Authoritativeness – Trustworthiness.

Burke shares that digital marketing for lawyers requires a “go multi-channel or go home” approach.

For Senior Attorneys, Burke explains the opportunities that re-purposing their content presents to Growing Law Firms by utilizing portions of that content for various channels (egs. Twitter, Facebook, and YouTube), or as 1,000 – 2,000 word posts because “Google prefers sites that have long form content.”

Burke also discusses the D2C value that video content offers, explaining that “people like to see other people. They like to humanize the brand. . . They want to know what kind of person you are before they meet with you in person . . . and video does all of that.”