Where Business Development is Going Post-2020

Business development for law firms during the Post-2020 Digital Era presents the following “Supply & Demand” phenomenon:

Supply of New Clients: The “supply” of new clients will continue favoring those law firms whose business development efforts focus on Multi-Channel Digital Marketing.

Demand for Talent: Clients will always “demand” talented, experienced lawyers to fulfill their legal services needs.

In addition, as Growing Law Firms consider growth by acquisition, Senior Attorneys present tremendous Synergy Value for the following reasons:

1. The Instant Client Growth that Senior Attorneys present to Growing Law Firms;

2. The value of combining a Senior Attorney’s workforce with a Growing Law Firm;

3. The cumulative experience of Senior Attorneys, together with their experienced lawyer and support staff; and

4. The marketing value that Senior Attorneys present to Growing Law Firms that continue expanding upon Multi-Channel Digital Marketing for business development during the 3.0 Digital Era.