2020’s Impact upon Business Development for Senior Attorneys

When considering how to sell a law practice post 2020, lawyers need to consider how 2020 impacted consumer behavior generally.

As Google continues becoming America’s leading referral source for lawyers, the following trends will continue:

• Growing Law Firms who expand their multi-channel digital marketing approaches to Business Development will continue attracting more new clients post-2020.

• Senior Attorneys, who depend upon yester-year’s approach to legal marketing via a website only approach to digital marketing will continue attracting less new clients and referral sources by relying upon in-person and word of mouth (as compared to speed of Google) networking,

As Jeremy E. Poock, Esq. explains, the cliché “let's just get a Millennial to do that” becomes far less funny when Millennials begin beating Senior Attorneys to new business.