The Importance of “Trust Transfer” When Selling a Law Firm

A key component to selling a law firm post-2020 involves the “Trust Transfer” of a Senior Attorney’s clients to the right successor.

As an equation that considers a Senior Attorney joining a Growing Law Firm, Jeremy E. Poock, Esq. explains the Trust Transfer as follows:

• Clients trust a Senior Attorney because of their long-standing, trusted lawyer-client relationship

• Senior Attorneys trust the lawyers at the Growing Law Firm where a Senior Attorney joins.

• The Senior Attorney’s clients trust the lawyers at the Growing Law Firm based upon the “Trust Transfer” from the Senior Attorney to the Growing Law Firm’s lawyers.