What is Your Law Practice Worth? An Interview with Peter Webb of Scorpion – Digital Marketing

In this interview, Peter Webb of Scorpion describes how Scorpion’s digital marketing strategies improve law firm worth.

As Webb states: “You can’t afford to just have an outdated website . . . . because it is not giving a good impression and portrayal of who you are and why clients have valued you for years and years and years.”

When working with law firm clients, Webb explains that he begins with his “A.S.G.P” approach to digital marketing for law firms:

A: Analyze – Perform a deep dive to determine the strengths and efficiencies of a firm’s current digital marketing strategy.

S: Secure – Take steps to secure a law firm’s place in the market.

G: Growth – Introduce a Growth Plan to strategically expand upon attracting new clients.

P: Protect – Focus on what firms need to do to protect their growth.

Webb then addresses the difference between Brand Value and Brand Equity for law firms:

Brand Value: The cumulative sum of the worth of a law firm’s brand.

Brand Equity: Consists of the following 3 components: (i) Brand Loyalty; (ii) Brand Visibility; and (iii) Brand Association.

Addressing the value that Senior Attorneys present to Growing Law Firms, Webb explains that a Senior Attorney’s good will, subject matter knowledge, and credibility presents the “missing puzzle piece” to Growing Law Firms whose digital marketing efforts generate new clients who deserve the best representation possible.