3 Examples of How Brand & Digital Value Will Increase PI Firm Values in 2023 & Beyond
In this video segment, Chris Dreyer of Rankings.io provides the following 3 examples for how brand and digital value will increase Personal Injury law firm values in 2023 and beyond:
Ex. No. 1 – It’s a Review Game: As Dreyer explains, “review acquisition is essential, and . . . reviews have extreme value.”
Link Profile & Backlinks: As Dreyer points out: “[W]hat really moves the needle in terms of Google's eyes is having that content endorsed, or having backlinks to your content.”
Brand Equity: Addressing the need for law firms to distinguish themselves in today’s Digital Marketing Era, Dreyer emphasizes the need to for PI firms to develop brand equity.
As Dreyer explains, if a firm already has an established brand, that is highly valuable and highly lucrative.
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