The Way of the Future: Trade Names for Law Firms

In response to Jeremy E. Poock’s question about Personal Injury law firms introducing trade names, Chris Dreyer of Rankings.io explains that a “trade name is an easy way to stand out.”

Dreyer also points out that a trade name disassociates a Personal Injury law firm from an individual, which impacts the ability of a PI firm to stand the test of time.

Looking forward to consolidation in the legal industry, Dreyer also shares that consumers generally relate to buying decisions based upon brand, including trade names.

As Dreyer states, “Consolidation generally occurs around a brand entity or trade name.”