Examples of Digital Opportunities that Selling PI Firms Present to Buyers

In this video segment, Chris Dreyer of Rankings.io and the host of the Personal Injury Mastermind (PIMM) rattles off the following examples of the digital opportunities that selling Personal Injury Law firms present to buyers:

1. Leveraging Pre-Existing Distribution: As Dreyer explains, the reviews, directories, citations, social media, awards, vanity phone numbers, and even jingles represent digital assets built over time that present value to an acquiring firm.

2. New Content Derived from Documenting Rather than Creating: As Dreyer points out, Google seeks information that is different and provides value to consumers. Here, Senior Attorney PI attorneys offer subject matter content derived from documenting their years of experience. As Dreyer states, “speaking from ‘this is what worked for me,’ as opposed to telling someone what they should do; it holds so much more value.”

3. Acquiring a Seller’s Rankings: Here, Dreyer points out the value of acquiring a Senior Attorney PI attorney’s rankings.
   As Dreyer states, “[M]aybe they already rank in the search engines for a particular phrase . . . Instead of creating a new article and hoping and praying that it ranks in the search engines, imagine just acquiring.”

4. Succeeding to Endorsements & Links: As Dreyer explains, if a Senior Attorney lead Personal Injury Law firm has acquired media presence on big sites or appear in respected publications such as the Wall Street Journal or USA Today, “those are like gold . . . it's a huge advantage that they can bring to the new firm to help their search engine presence.”