In this episode, Senior Attorney Match’s Jeremy E. Poock, Esq. and special guest, Steve Ginsberg of Legal Marketing Arm, discuss how Digital Marketing continues disrupting law firm values Post-2020. Ginsberg explains the mechanics of post-2020 Digital Marketing for law firms, and Poock points out that without a Digital Marketing campaign, lawyers and Senior Attorneys, in particular, will not generate as many new clients and referral sources as they did in yester-year. Poock and Ginsberg also discuss how data analytics from Digital Marketing campaigns will herald in Law Firm Sales 2.0 that will feature fixed-pricing, plus an earnout, as compared to the earnout sales common to Law Firm Sales 1.0.