The 3 Reasons Why Data Analytics Continues Driving the Shift to Law Firm Sales 2.0

As Jeremy E. Poock, Esq. explains, data analytics continue driving the shift from Law Firm Sales 1.0 to Law Firms Sales 2.0 because data analytics provide the following 3 key pieces of information:

1. Lead generation;

2. Client retention; and

3. Brand awareness.

Taken together, that data will also support greater predictability for a selling law firm’s ability to attract new clients and revenue, thereby providing banks with greater comfort to lend upon a fixed price in law firm sales . . . and usher in the Law Firm Sales 2.0 era as a result.