How Paid Digital Marketing Campaigns Result in Trackable Lead Generation for Law Firms

In response to Jeremy E. Poock’s question about how paid digital marketing campaigns result in trackable lead generation for law firms, Steve Ginsberg of Legal Marketing Arm explains that data analytics generated by online marketing allow law firms to track and quantify both the number of leads and cases generated per specific channel.

As Ginsberg states, firms can analyze:

• The numbers of phone calls generated and forms submitted by Google ads during a given month;

• How many live chat leads that law firms generate;

• Organic SEO results;

• Google maps data;

• And more.

“So, the analytics are massive.”