Cross-Marketing Opportunities Explained
As Jeremy E. Poock, Esq. explains, the second major benefit of Growth by Acquisition relates to Cross-Marketing opportunities, or what Kolibri Law Support Solutions describes as “Cross-Solving.”
As Poock points out, Senior Attorneys often refer all kinds of matters to third party lawyers without any fee sharing.
By joining Growing Law Firms that offer additional practice areas, Senior Attorneys and their clients can benefit by internally referring matters to lawyers who practice in those additional practice areas.
And, from a marketing standpoint, Growth by Acquisition presents the following Business Development opportunities in the context of Cross-Marketing, or really, Cross-Solving:
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