The Marketing Value that Senior Attorneys Present to Growing Law Firms

Senior Attorneys present “1 + 1 = 7” business development opportunities to Growing Law Firms that continue adopting multi-channel digital marketing to generate new business.

By example, Jeremy E. Poock, Esq. points out that post-2020, Senior Attorneys can fulfill the Trust Transfer of their clients to lawyers at a Growing Law Firm via 10-15 minute Zoom meetings, as compared to pre-2020 breakfasts, lunches, dinners, etc.

LinkedIn presents another example of post-2020 digital marketing opportunities, where rather than send a once per year holiday card to a Senior Attorney’s client list, Growing Law Firms can: (i) Facilitate thousands of LinkedIn connections with a Senior Attorney’s clients and referral sources; and (ii) Utilize those connections multiple times per year to share marketing and educational content with people who maintain longstanding trust with Senior Attorneys.